Huntineering
FOR SALES HUNTERS, MANAGERS, AND THE TEAM THEY LEAD
Most sales problems aren't
talent problems.
They're execution problems.
Your salespeople already know the Who, What, When, and Where. They just don't know the HOW — and you need them to know it now.
Sales organizations hire more hunters than almost any other role — and lose them faster. Huntineering gives your team a proven field system to onboard faster, coach more consistently, and keep your hunters productive longer.
Free · No credit card · Instant access · Includes all 4 field tools
The HOW System
The Huntineering Operating Way — a 4-step field process
Most CRMs track the who, what, when, and where. The HOW System develops the how — the decision-making behind the pipeline, the skills behind the activity, and the execution behind the results.
Four Step Process:
VM — Valuation Map
Is there enough game in this territory to hit the number? Know before you hunt.
FAT — Field Assessment Tool
Profile every account against your ideal. Binoculars, not a trigger.
Priority Scope
Rank targets by value and effort. If everything is a priority, nothing is.
FEP — Field Execution Plan
Clear objectives. Specific actions. Owners and deadlines. Execute and repeat.
Do it in order. Don't skip FAT. Trust the scope. Execute the plan.
NO SYSTEM CONFLICTS - The HOW System works alongside your existing CRM and sales process — not against it. No new software. No system conflicts. Just a common field language your team can use starting day one.
The Huntineering Series
The field guides I wish I'd had
Written for the people who ended up in sales — not the ones who planned on it. Practical, field-tested, and built to be used in the truck, not left on a shelf.
Available now:
Huntineer's Hourglass
For sales hunters learning how to evaluate territories, prioritize opportunities, and improve Return on Time in the field.
Available now:
Huntineer's Powerglass
For new sales managers learning how to coach consistently, allocate resources, and build repeatable systems at scale.
Trusted by sales professionals. Backed by 5-star Amazon and workshop reviews.
“Finally a sales book written by someone who has actually carried a bag. No fluff. No fake guru language. Just practical systems that help salespeople manage territory, prioritize time, and execute consistently.”
— Regional Sales Leader
“The Huntineering framework gave our team a common operating language almost immediately. The concepts are simple enough for new reps but structured enough for experienced managers to coach from.”
— VP of Sales, Industrial Manufacturer
“Most sales books talk about motivation. This one talks about execution. The Hourglass concept alone changed the way I think about time management in the field.”
— Manufacturer Representative Principal
“What separates this material is that it was clearly built in real territories, not classrooms. The tools are practical, visual, and immediately usable with a sales team.”
— Director of Commercial Sales
“I finished the book in two sittings and immediately started applying parts of the HOW system with my team. It’s straightforward, memorable, and surprisingly effective.”
— Territory Sales Manager
Workshops & Services
Built for sales organizations that need a faster, more consistent way to get new hunters productive in the field.
Every engagement installs the HOW System as a common operating language — so your team stops operating differently and starts executing consistently.
Services:
Team Workshops
Half-day HOW System workshop. Your team works their real accounts through VM → FAT → PS → FEP live in the room.
Leadership Coaching
For sales managers building coaching consistency, accountability rhythms, and execution discipline across the field.
Keynote Speaking
Topics: Return on Time, onboarding efficiency, coaching consistency, and the hidden cost of inconsistent field execution.
Sales Consulting
Improve onboarding systems, territory execution, and field accountability using the Huntineering Operating Way.
Most organizations underestimate the financial impact of inconsistent execution. What would a 5% improvement in execution consistency mean to your business?
About
Built From the Field, Not the Classroom
I wasn't supposed to be in sales. I was a logistics engineer — until a $17 million pricing mistake landed me in the field with a blank territory map, zero customers, and three years to make it work.That pressure became the foundation of everything you see here.Over the next two decades I held nearly every sales seat at the table — District Manager, Regional Manager, National Manager, Director of Sales — across multi-billion dollar organizations.I've hired hunters. Rebuilt territories. Turned around underperforming teams. And watched talented reps fail — not because they couldn't sell, but because nobody ever gave them a system for managing a territory.That's why I built Huntineering.Not theory. Not classroom curriculum. A field-tested operating system developed in real territories, with real hunters, against real quotas — across industries from HVAC to food trucks.The Huntineer's Hourglass is the book I wish someone had handed me on day one. And every HOW System workshop is built around that same idea — give hunters the system they were never taught, in language they can actually use in the field the following Monday.Is something out of sync with your team? I can help identify the root cause and build a correction plan.— Lyndal Moore, Founder · Huntineering
"Let's Talk" I respond personally to every inquiry. Whether you're evaluating a workshop, exploring licensing, or just want to ask a question — reach out directly.